Alpha
Experiencing the Possible
Role
Team Lead
Designer
Creative Direction
Website Design
UX + UI
Client Presentations
Problem
Alpha was attracting larger clients in an increasingly competitive market. However, their existing identity was starting to be seen as outdated and lacking in visual appeal.
What did I do?
I led the creation of the new Alpha brand identity, developed the website schematic, mapped out user journeys, and designed the user interface components and the entire website. Additionally, I presented the final product to the leadership team.
